The Pride Report

Facebook “Likes” Turn Into Big Donation for Moose Jaw Pride

This past Wednesday, Carrie Richardson, owner and operator of Alternate Root Organics, presented Moose Jaw Pride with a cheque for one thousand dollars as part of a successful social media campaign organized by the pride group.

“Last fall, we asked Carrie if Alternate Root Organics would pledge one dollar for each new page like we got on Facebook. We are so grateful that she said yes and super excited that we were able to beat our goal of 750 new likes!” said Joe Wickenhauser, Chair of Moose Jaw Pride.

Richardson said she wanted to support Moose Jaw Pride’s campaign because of the online bullying and harassment she saw facing the LGBTQ community: “I’ve seen people’s lives impacted by Moose Jaw Pride. The Facebook page has helped to quiet the negative voices online and give strength to some of those in the community who were really struggling.”

Moose Jaw Pride’s social media is an important lifeline in this community where many people are still reluctant to come out due to discrimination, Wickenhauser said. In addition to providing educational content, their page aims to show LGBTQ people that they are not alone and that there are others available to support them in their journey of self-acceptance.

While the majority of the pride group’s audience is local to Moose Jaw, they also have fans from as far away as Australia, India and Hong Kong. “We were glad to see so many people across the province and beyond supporting our organization by liking our page. Every page like helps make a difference,” Wickenhauser said.

Richardson said that although she was prepared for any negative feedback for sponsoring Moose Jaw Pride, she has actually noticed several benefits instead: “We’ve definitely had people come in and, whether they’re gay or straight, they said they were happy to see us supporting pride.”

Wickenhauser said the LGBTQ community is happy to support organizations that support their work: “It’s easy to shop somewhere that you know is a safe and supportive environment. You know you’re not going to be harassed by the staff and you know they have your back.”


After two years of sponsorship, Richardson said that she plans to continue supporting the group and encourages other businesses to do the same. “The level of excitement this group has, is truly inspiring. Moose Jaw Pride really embraces supportive businesses and makes them part of the community.”

“It’s donations like these that allow us to continue the work we do in the community, not only during pride week, but all year round,” Wickenhauser said.

Since its founding at the beginning of last year, Moose Jaw Pride continues to be one hundred percent volunteer driven. Donations from stores like Alternate Root Organics help the organization cover basic operating costs to provide community events and education to the community.

To make a donation to Moose Jaw Pride, please visit: or email
To contact Alternate Root Organics:

Address: 16 Athabasca St W, Moose Jaw
Phone: 306-693-(HERB)4372

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